{"id":45839,"date":"2025-05-19T12:33:34","date_gmt":"2025-05-19T12:33:34","guid":{"rendered":"https:\/\/nebeauty.am\/elementor-45812\/"},"modified":"2025-05-26T19:25:39","modified_gmt":"2025-05-26T19:25:39","slug":"%d5%b4%d5%a1%d6%84%d5%b8%d6%82%d6%80-%d5%af%d5%b8%d5%bd%d5%b4%d5%a5%d5%bf%d5%ab%d5%af%d5%a1%d5%b5%d5%ab-%d5%ab%d6%80%d5%a1%d5%af%d5%a1%d5%b6-%d5%a3%d5%a1%d5%b2%d5%bf%d5%b6%d5%ab%d6%84","status":"publish","type":"post","link":"https:\/\/nebeauty.am\/en\/%d5%b4%d5%a1%d6%84%d5%b8%d6%82%d6%80-%d5%af%d5%b8%d5%bd%d5%b4%d5%a5%d5%bf%d5%ab%d5%af%d5%a1%d5%b5%d5%ab-%d5%ab%d6%80%d5%a1%d5%af%d5%a1%d5%b6-%d5%a3%d5%a1%d5%b2%d5%bf%d5%b6%d5%ab%d6%84\/","title":{"rendered":"Clean Beauty: Myth or Real Benefit for Your Skin?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45839\" class=\"elementor elementor-45839 elementor-45812\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-fb64677 e-flex e-con-boxed e-con e-parent\" data-id=\"fb64677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3790b elementor-widget elementor-widget-wd_text_block\" data-id=\"bd3790b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><span style=\"font-weight: 400;\">Today, \u201cclean beauty\u201d has become more than just a trend in the beauty industry \u2014 for many, it\u2019s now a must-have standard in their skincare routine. But is what we call \u201cclean\u201d actually good for our health? Let\u2019s find out together.  <\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-48b978c e-flex e-con-boxed e-con e-parent\" data-id=\"48b978c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6e63c wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"8a6e63c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-default text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-l\"><b>What is \u201cClean Beauty\u201d? <br \/>\n<\/b><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"title-after_title reset-last-child wd-fontsize-xs\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\"> The term \u201cClean Beauty\u201d generally refers to cosmetic and skincare products that do not contain parabens, phthalates, sulfates, hormone disruptors, or other questionable chemical ingredients.<\/span><\/p><p><span style=\"font-weight: 400\">But the key is not only what\u2019s missing, but also what\u2019s included: \u201cClean\u201d products often contain natural or organic ingredients. However, the term \u201cClean Beauty\u201d is not legally regulated, which means many brands use it as a marketing tool.  <\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b1e776 e-con-full e-flex e-con e-parent\" data-id=\"4b1e776\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a144b90 elementor-widget elementor-widget-wd_text_block\" data-id=\"a144b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p data-start=\"154\" data-end=\"298\"><span class=\"_fadeIn_m1hgl_8\">\ud83e\udde0 <\/span><strong data-start=\"157\" data-end=\"173\"><span class=\"_fadeIn_m1hgl_8\">Did you <\/span><span class=\"_fadeIn_m1hgl_8\">know<\/span><\/strong><br data-start=\"173\" data-end=\"176\"><span class=\"_fadeIn_m1hgl_8\">In Europe <\/span><span class=\"_fadeIn_m1hgl_8\">more <\/span><span class=\"_fadeIn_m1hgl_8\">than <\/span><strong data-start=\"197\" data-end=\"249\"><span class=\"_fadeIn_m1hgl_8\">1,300 <\/span><span class=\"_fadeIn_m1hgl_8\">chemical <\/span><span class=\"_fadeIn_m1hgl_8\">ingredients <\/span><span class=\"_fadeIn_m1hgl_8\">are prohibited <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">cosmetics<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">, <\/span><span class=\"_fadeIn_m1hgl_8\">meanwhile <\/span><span class=\"_fadeIn_m1hgl_8\">in the<\/span><span class=\"_fadeIn_m1hgl_8\">USA <\/span><span class=\"_fadeIn_m1hgl_8\">this <\/span><span class=\"_fadeIn_m1hgl_8\">number <\/span><span class=\"_fadeIn_m1hgl_8\">equals <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><strong data-start=\"289\" data-end=\"297\"><span class=\"_fadeIn_m1hgl_8\">30 <\/span><span class=\"_fadeIn_m1hgl_8\">.<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">.<\/span><\/p><p data-start=\"300\" data-end=\"524\"><span class=\"_fadeIn_m1hgl_8\">This <\/span><span class=\"_fadeIn_m1hgl_8\">fact <\/span><span class=\"_fadeIn_m1hgl_8\">clearly <\/span><span class=\"_fadeIn_m1hgl_8\">shows <\/span><span class=\"_fadeIn_m1hgl_8\">that <\/span><span class=\"_fadeIn_m1hgl_8\">safe <\/span><span class=\"_fadeIn_m1hgl_8\">and<\/span><span class=\"_fadeIn_m1hgl_8\">clean <\/span><span class=\"_fadeIn_m1hgl_8\">labels<\/span><span class=\"_fadeIn_m1hgl_8\">depend <\/span><span class=\"_fadeIn_m1hgl_8\">on the <\/span><strong data-start=\"362\" data-end=\"417\"><span class=\"_fadeIn_m1hgl_8\">country's <\/span><span class=\"_fadeIn_m1hgl_8\">laws <\/span><span class=\"_fadeIn_m1hgl_8\">, <\/span><span class=\"_fadeIn_m1hgl_8\">regulations <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">the brand's <\/span><span class=\"_fadeIn_m1hgl_8\">value system<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">. <\/span><span class=\"_fadeIn_m1hgl_8\">If <\/span><span class=\"_fadeIn_m1hgl_8\">there is no <\/span><span class=\"_fadeIn_m1hgl_8\">clear <\/span><span class=\"_fadeIn_m1hgl_8\">regulation, <\/span><span class=\"_fadeIn_m1hgl_8\">then<\/span><span class=\"_fadeIn_m1hgl_8\">\u201cclean <\/span><span class=\"_fadeIn_m1hgl_8\">beauty\u201c<\/span><span class=\"_fadeIn_m1hgl_8\">becomes <\/span><span class=\"_fadeIn_m1hgl_8\">just <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">trendy, <\/span><span class=\"_fadeIn_m1hgl_8\">catchy <\/span><span class=\"_fadeIn_m1hgl_8\">phrase <\/span><span class=\"_fadeIn_m1hgl_8\">without <\/span><span class=\"_fadeIn_m1hgl_8\">real <\/span><span class=\"_fadeIn_m1hgl_8\">meaning.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-dc1cde0 e-flex e-con-boxed e-con e-parent\" data-id=\"dc1cde0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c51941 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"1c51941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-default text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-l\"><b>It is not always true that \u201cnatural\u201d means \u201csafe.\u201d<\/b><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"title-after_title reset-last-child wd-fontsize-xs\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Studies show that even natural ingredients can cause side effects. For example, essential oils, if used incorrectly, can irritate sensitive skin. That\u2019s why at NE Beauty, we ensure that the ingredients we choose are tested and safe for the skin  <\/span><\/p><p><span style=\"font-weight: 400\">At the same time, we do not claim that our products fully comply with organic or natural terms, since nail care and styling items necessarily must contain chemical ingredients as well. Our primary goal is effectiveness and safety, not just following trends. <\/span><\/p><p><span style=\"font-weight: 400\"> For us, cleanliness primarily means trustworthiness and transparency. We are honest with our customers \u2014 always specifying what is in each product\u2019s composition and why it was chosen. You can see the names of the corresponding ingredients in order on every product page.  <\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-f5426d1 e-flex e-con-boxed e-con e-parent\" data-id=\"f5426d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e112ee elementor-position-right elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"0e112ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2048\" src=\"https:\/\/nebeauty.am\/wp-content\/uploads\/2025\/05\/9B4A6732-1-scaled.jpg\" class=\"attachment-full size-full wp-image-45818\" alt=\"\" srcset=\"https:\/\/nebeauty.am\/wp-content\/uploads\/2025\/05\/9B4A6732-1-scaled.jpg 2560w, https:\/\/nebeauty.am\/wp-content\/uploads\/2025\/05\/9B4A6732-1-375x300.jpg 375w, https:\/\/nebeauty.am\/wp-content\/uploads\/2025\/05\/9B4A6732-1-1000x800.jpg 1000w, https:\/\/nebeauty.am\/wp-content\/uploads\/2025\/05\/9B4A6732-1-768x614.jpg 768w, https:\/\/nebeauty.am\/wp-content\/uploads\/2025\/05\/9B4A6732-1-1536x1229.jpg 1536w, https:\/\/nebeauty.am\/wp-content\/uploads\/2025\/05\/9B4A6732-1-2048x1638.jpg 2048w, https:\/\/nebeauty.am\/wp-content\/uploads\/2025\/05\/9B4A6732-1-600x480.jpg 600w, https:\/\/nebeauty.am\/wp-content\/uploads\/2025\/05\/9B4A6732-1-150x120.jpg 150w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">About the ingredients of NE Beauty products <\/h3><p class=\"elementor-image-box-description\">Thanks to the use of mostly natural pigments, both polishes and gel polishes provide 90% coverage from the first coat. In addition, NE Beauty products are odorless, which is very important for both customers and nail techs.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-a257429 e-flex e-con-boxed e-con e-parent\" data-id=\"a257429\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b72ca8 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"7b72ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-default text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-l\"><b>NO CARCINOGENIC AND ALLERGIC INGREDIENTS<\/b><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"title-after_title reset-last-child wd-fontsize-xs\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">All NE Beauty product formulas are free of 7 and more harmful ingredients, including parabens and HEMA. The first has the potential to cause breast cancer, and the second has the potential to cause allergies. In addition, NE Beauty formulas are free of toluene, formaldehyde, formaldehyde resin, camphor, dibutyl phthalate, xylene, and a number of other harmful ingredients. <\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ab9a9 elementor-widget elementor-widget-heading\" data-id=\"f9ab9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc98090 elementor-widget elementor-widget-wd_social_buttons\" data-id=\"cc98090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_social_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\" wd-social-icons wd-style-default wd-size-default social-follow wd-shape-circle color-scheme-dark text-center\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.facebook.com\/NEArmenia\/\" target=\"_blank\" class=\" wd-social-icon social-facebook\" aria-label=\"Facebook social link\">\n\t\t\t\t\t\t<span class=\"wd-icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" href=\"#\" target=\"_blank\" class=\" wd-social-icon social-twitter\" aria-label=\"X social link\">\n\t\t\t\t\t\t<span class=\"wd-icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.instagram.com\/ne_armenia\/\" target=\"_blank\" class=\" wd-social-icon social-instagram\" aria-label=\"Instagram social link\">\n\t\t\t\t\t\t<span class=\"wd-icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.youtube.com\/c\/NEProfessional\/videos\" target=\"_blank\" class=\" wd-social-icon social-youtube\" aria-label=\"YouTube social link\">\n\t\t\t\t\t\t<span class=\"wd-icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.pinterest.com\/ne_armenia\/\" target=\"_blank\" class=\" wd-social-icon social-pinterest\" aria-label=\"Pinterest social link\">\n\t\t\t\t\t\t<span class=\"wd-icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.linkedin.com\/company\/ne-beauty\/?originalSubdomain=am\" target=\"_blank\" class=\" wd-social-icon social-linkedin\" aria-label=\"Linkedin social link\">\n\t\t\t\t\t\t<span class=\"wd-icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.tiktok.com\/@neprofessional_armenia\" target=\"_blank\" class=\" wd-social-icon social-tiktok\" aria-label=\"TikTok social link\">\n\t\t\t\t\t\t<span class=\"wd-icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Is what\u2019s called \u201cclean\u201d actually beneficial for our health? Let\u2019s figure it out together.<\/p>\n","protected":false},"author":7,"featured_media":45872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2169],"tags":[2179,2175,2183,2181,2190],"class_list":["post-45839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ne-editorial","tag--en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Real Secret of Clean Beauty | NE Beauty<\/title>\n<meta name=\"description\" content=\"What is \u201cClean Beauty\u201d? 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