About us

Since 2016, our mission has been consistent: to create safe, innovative, and high-quality manicure products that are accessible to everyone, both in terms of price and all other aspects. 

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Our slogan

NE Beauty is the perfect balance of quality and affordability in the nail industry.

7-FREE

First HEMA-FREE gel polishes

Only harmless and mostly natural ingredients

Cruelty FREE

Odorless and harmless
for pregnant women

Unique formula

Contents and pigments

NATURAL PIGMENTS

Thanks to the use of  mostly natural pigments, both polishes and gel polishes provide 90% coverage from the first coat. In addition, due to the predominance of natural pigments, NE Beauty products are odorless, which is very important for both customers and nail techs.

NO CARCINOGENIC AND ALLERGIC INGREDIENTS

 All NE Beauty product formulas are free of 7 or more harmful ingredients, including parabens and HEMA. The first has the potential to cause breast cancer, and the second has the potential to cause allergies. In addition, NE Beauty formulas are free of toluene, formaldehyde, formaldehyde resin, camphor, dibutyl phthalate, xylene, and a number of other harmful ingredients.  

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ՆԵ հաճախորդներ

The customer is our
most important asset

Philosophy

From day one, we have been clear about the message we want to communicate to people through our products.

  • Health
  • Quality
  • Love
  • Warmth
  • Appreciation
  • Freedom

Freedom of choice. Freedom of expression. A perfect way to experience freedom without limits.

We have created formulas that are harmless, colors that are inexhaustible, quality that is affordable, value that unites. We have heard thousands of “no”s along the way. But one “yes” was enough for us to move forward, establish ourselves, and gain your trust.