About Us

NE was established as the first Armenian nail brand back in 2016. Before launch, each product undergoes complete tests in both NE and NE partner European laboratories and receives the appropriate quality certificate. Thanks to the 5-FREE formula, any NE product is completely harmless for pregnant women as well. Also, none of the products are tested on animals. The tests are performed exclusively with the help of various laboratory equipment.


All NE products DO NOT contain dibutyl phthalate, toluene, camphor, formaldehyde, formaldehyde resin

Cruelty FREE

Harmless for pregnant women

Laboratory certified

Certificate of Quality 

Constant quality control


Cruelty FREE formula development

Distribution in more than 4 countries

Participation in “Hay Manuk” charity program

Armenia Expo 2019

Participation in London Fashion Week 2020 in the scopes of 47 Jewelry\'s project

Displays in largest retail stores of Armenia


Armenian National TV 

Factor TV

Actress Arpi Gabrielyan

TV host and blogger Lilit Muradyan

First Armenian nail influencer Araks Poghosyan


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