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Clean Beauty: Myth or Real Benefit for Your Skin?
Today, “clean beauty” has become more than just a trend in the beauty industry — for many, it’s now a must-have standard in their skincare routine. But is what we call “clean” actually good for our health? Let’s find out together.
What is “Clean Beauty”?
The term “Clean Beauty” generally refers to cosmetic and skincare products that do not contain parabens, phthalates, sulfates, hormone disruptors, or other questionable chemical ingredients.
But the key is not only what’s missing, but also what’s included: “Clean” products often contain natural or organic ingredients. However, the term “Clean Beauty” is not legally regulated, which means many brands use it as a marketing tool.
🧠 Did you know
In Europe more than 1,300 chemical ingredients are prohibited in cosmetics, meanwhile in theUSA this number equals to 30 ..
This fact clearly shows that safe andclean labelsdepend on the country's laws , regulations and the brand's value system. If there is no clear regulation, then“clean beauty“becomes just a trendy, catchy phrase without real meaning.
It is not always true that “natural” means “safe.”
Studies show that even natural ingredients can cause side effects. For example, essential oils, if used incorrectly, can irritate sensitive skin. That’s why at NE Beauty, we ensure that the ingredients we choose are tested and safe for the skin
At the same time, we do not claim that our products fully comply with organic or natural terms, since nail care and styling items necessarily must contain chemical ingredients as well. Our primary goal is effectiveness and safety, not just following trends.
For us, cleanliness primarily means trustworthiness and transparency. We are honest with our customers — always specifying what is in each product’s composition and why it was chosen. You can see the names of the corresponding ingredients in order on every product page.
About the ingredients of NE Beauty products
Thanks to the use of mostly natural pigments, both polishes and gel polishes provide 90% coverage from the first coat. In addition, NE Beauty products are odorless, which is very important for both customers and nail techs.
NO CARCINOGENIC AND ALLERGIC INGREDIENTS
All NE Beauty product formulas are free of 7 and more harmful ingredients, including parabens and HEMA. The first has the potential to cause breast cancer, and the second has the potential to cause allergies. In addition, NE Beauty formulas are free of toluene, formaldehyde, formaldehyde resin, camphor, dibutyl phthalate, xylene, and a number of other harmful ingredients.
